The Science of Stories: Why They Matter More Than Ever

Stories: Our Oldest Addiction

Humans have always been hooked on stories. Before books, screens, or written words, there were fireside tales, cave paintings, and myths whispered through generations. Stories helped us survive, teaching us where danger lurked and what love felt like. They shaped cultures, carried wisdom, and connected us long before we understood the science behind them.

Jonathan Gottschall, author of The Storytelling Animal, writes, “We are, as a species, addicted to story. Even when the body goes to sleep, the mind stays up all night, telling itself stories.” Neuroscience now backs this up: storytelling isn’t just entertainment. It’s one of our most ancient survival tools, hardwired into the brain.

The Brain on Story

Modern neuroscience reveals that stories engage far more of the brain than facts alone. When we listen to or read a story, sensory areas activate as if we are living the experience ourselves. A line about a steaming cup of tea lights up taste and touch regions, while a description of heartbreak triggers the same neural circuits involved in empathy.

Neuroscientist Uri Hasson at Princeton University discovered that when someone tells a story, the listener’s brain patterns often mirror the storyteller’s. This “neural coupling” shows how narrative creates deep connection, synchronising the brains of speaker and listener in a way few other forms of communication can achieve.

Storytelling as Healing

Therapists have long understood the healing power of storytelling. Narrative therapy encourages people to rewrite their life stories, offering clarity and hope during times of pain. Psychologist Jerome Bruner suggested that narrative is how humans “organise and give meaning to experience,” making it an essential tool for processing trauma, grief, and personal growth.

Even outside formal therapy, stories provide emotional benefits. Research shows that readers of literary fiction often score higher on empathy tests, suggesting that stories don’t just entertain us, they train our minds to understand others.

The Unique Power of Books

Stories are everywhere. We scroll through them in social feeds, watch them unfold in films, and hear them in podcasts. Yet books invite us into a deeper, slower kind of storytelling. Reading a novel or memoir allows us to inhabit another person’s mind for hours, a level of immersion that digital media rarely matches.

Maryanne Wolf, author of Reader, Come Home, warns that constant skimming and scrolling can weaken our ability to read deeply, which in turn affects empathy and critical thinking. Choosing to read, even for a few minutes a day, is a way to rebuild that focus and connection.

Stories as Emotional Self-Care

When we are immersed in a story, something remarkable happens…

Our breathing slows,

our nervous system calms,

and we enter a flow state where time feels different.

Stories remind us we are not alone. They soothe stress, spark imagination, and help us see the world through another lens. In a busy, distracted world, reading is more than a pastime. It is a quiet form of care.

Kathryn Gichini

Helping your organization to amplify its message through vibrant art and design.

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